A textbook for E Commerce staff with a thorough understanding of the practicalities and knowledge in one volume.
Title Illustrated and ready-to-use A textbook for ECommerce staff with a thorough understanding of the practicalities
Author Korekara Co., Ltd.
Publisher Gijutsu Hyoronsha (2020/08/04) Book (softcover) 248 pages Price (incl. tax) 2,178 yen
This is a book that you should definitely refer to when you have created a cross-border EC site but find that no one in your company knows how to develop it.
If you are a beginner in the field of e-commerce, I recommend that you start with this book to get the basics and the overall picture.
I have read all the similar books and found that the reason it is the easiest to understand out of all the books is that the author’s past experience and valuable practical knowledge is packed in, but the chapters are divided in the table of contents so that the reader can run on their own in the shortest distance possible.
For example, the key to in-house e-commerce operations is attracting customers.
The book distinguishes between “SEO & SNS” and “web advertising”, explaining that there are two ways to achieve this: the former aims to capitalize on your content and attract customers (branding), while the latter prioritizes immediate results, i.e. buying time (marketing).
Table of contents
Chapter 1 EC basics and the EC manager’s job
Chapter 2 What you need to know about the EC business
Chapter 3 Knowledge of EC site creation from planning to preparation for opening a shop
Chapter 4 How to attract customers to your EC site (SEO & SNS)
Chapter 5 How to attract customers to your EC site (Web advertising)
Chapter 6 Customer service techniques for EC sites to increase the purchase rate
Chapter 7 EC site analysis and improvement for more sales
Chapter 8 Royal road of EC site operation! Measures for repeaters
Chapter 9 Increase sales by expanding into multiple shops!
