Formulating Strategies
Formulating and implementing strategies aimed at overseas markets lead to new discoveries in domestic operations.
Let’s take a look at how to build concrete strategies.
Let’s Formulate Strategies for Overseas Markets
How do overseas customers see you? How do you want to be seen? Objectively reconsidering your company and products is extremely important for strategy formulation.
Is your overseas marketing functioning?
Be sure to exert every effort in marketing even in overseas markets so that, in the eyes of overseas companies, your company will be;
a company worth doing business with even from all the way across the sea,
a reliable partner to create business with together,
and a collaborator that offers peace of mind as the source of breakthrough products and services not yet present on the local market.
Do you have a global website?
A company cannot expect to create an effective global website merely by translating its existing Japanese website into English. However, by carefully renewing content with a firm awareness of the overseas target, you should see results in about six months.
Launching a global website has the highest benefit-cost ratio in the international expansion process.
Are you achieving overseas branding?
Do you have overseas customers who repeatedly order from you?
When you intuitively feel you might secure an order from a new overseas inquiry, does it usually work out that way?
Roughly how many times have you actually thoroughly persuaded an initially uninterested person of your brand’s value and made them believe your product/service is fantastic during an on-the-spot conversations at an exhibition?
As your brand penetrates overseas markets, you will start to feel in-sync with customers and experience a tailwind like never before.
