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TIPSTIPS

More and more Japanese companies are implementing Shopify in the creation of their e-commerce sites.

Cross-border e-commerce sites are one of the indispensable tools for international expansion, but we are curious about how other companies are operating their sites. Therefore, we have collected a total of 53 examples of international and domestic e-commerce sites using Shopify themes by industry, including 9 for food, 32 for apparel, and 12 for sports.

Shopify case studies include content that moves the eye, head and heart, which is a key factor in the international success of shopify stores.

(1) photos and videos, (2) writing that is worth reading, (3) aha! Experience, is

They are scattered here and there!

A Shopify Case Study: 9 Food Products

Pipsnacks (a brand of corn snacks from Pennsylvania, USA)

Pipsnacks

Founded in 2012 as a family-owned business, the company has now expanded its sales network to retail stores across the United States. The branding is based on the fun feeling of eating snacks, with the animation on the home page, logo, packaging, and message all consistent with the branding.

Shopify Theme Venue

The Great Cookie (a well-established cookie brand from Maryland, USA)

The Great Cookie

A long-established company founded in 1979. Click on “Occasion” in the global navigation to learn about opportunities in the gift market in the U.S., which will help you develop your products.

Occasion Example:
Birthday
Valentine’s Day
Holiday Collection
Cookie of the Month Club
Thanksgiving
Anniversary
Thank You
Get Well Soon
Sports
Spring Showers
Business Gifts
Love You
Great Job
Forgive Me
Easter
Graduation
Mother’s Day
Father’s Day
Back to school

CARAVAN COFFEE ROASTERS (a coffee bean brand in London, England)

caravan

The top page is stylish, but this subs page is also exciting.

Shopify Themes Customization

Jrink (organic juice brand from Virginia, USA)

jrink

With the rise in health consciousness, cold-pressed juices have become more and more diverse.

Shopify Themes Modular

Quicke’s (cheese brand from Exeter, England)

quickes
quickes
quickes

The farm has been in existence since 1540 (Azuchi-Momoyama period in Japan?). The farm has been in business since 1540 (Azuchi-Momoyama period in Japan?). The brand has a long tradition, but also has videos that ooze an honesty that is uniquely British.

Shopify Theme Venue

LILIKU TEA (international specification Japanese brand)

LILIKU TEA
lilikutea
LILIKU TEA
LILIKU TEA
LILIKU TEA

LILIKU TEA is a new brand of tea launched for the international market by Empapilio Co. The lineup, which includes “COLD BREW” tea bag products for enjoying Japanese tea with water and single origin (varietal) tea leaf products, which are preferred by international consumers, is “very helpful” for international sales.

For example, the quality of the Tea Blog, the way the product is presented on Instagram, the cozy English expressions, the amount of necessary and sufficient information, the assorted gift packages, the high-quality images, etc., etc. It is easier said than done to make it this far.

Shopify Theme Context

Houjicha Maruyoshi (specialty hojicha store in Shiga)

Established in 1902, this store specializes in hojicha (roasted green tea). The seventh generation president is one of only 15 tea masters in Japan with the 10th dan tea master’s certification. At the actual store in Shiga, you can enjoy 10 kinds of hojicha available only here in Japan. The video with English subtitles shows a drone filming the new tea season and a hojicha syrup developed for the international market, which makes you want to have a cup of hojicha after watching it.

Shopify Theme Story

Lazyfruits (fruit and vegetable shop in Singapore)

Lazyfruits

Since it was called “Fruit Subscription,” the times are good for subscriptions, good! We should learn from the spirit of business and elected. (Domestic shipping only)

shopify Theme Customization

Wild Zora (healthy cereal snack brand from Colorado, USA)

wildzora

Develop cereals to feed families as alternatives to sugary carbohydrate snacks. The packaging designations such as dairy/gluten free, vegan/paleo friendly, etc. for each product are helpful. (Paleo is Paleolithic, meaning “Paleolithic. (Paleo is Paleolithic, meaning “Paleolithic.” Simply put, meat, fish, vegetables, nuts, etc. are allowed, but grains, legumes, dairy products, and processed foods are not.

The Ultimate Paleo Diet Food List

Shopify Themes Customization

B Shopify Case Studies Apparel 32

Dry robe (clothing brand from Bristol, UK)

dryrobe
dryrobe

The company offers clothing that warmly protects athletes and amateur sportspersons exposed to wind and rain. Videos of water skiing, canoeing, and swimming as well as surfing are dynamic.

In particular, the drone footage of the icebergs and the background of the swimmers clicking on the ice are all fascinating ways to bring out the cold-weather wear.

Shopify Theme Customization

Solestage (a marketplace for street fashion brands from California, USA)

Solestage

A wide variety of high-end sneakers, with physical stores in NY, Shanghai, and Beijing.

Shopify Theme Customization

Ozone Design (a sock brand in NY, USA)

ozondesign

The perspective of seriously discussing the difference between socks and their competitors in the gift market, which are alcohol, candy, and flowers, is good, and the multiple five-star reviews of a nearly $2,000 product that overturns the common belief that expensive socks don’t sell well internationally is even better.

Shopify Themes Customization

Varley Clothing (Women’s apparel brand in London, UK)

varley
varley

It is an example of how a sweatshirt does not look like just a sweatshirt if it is shown where it is shown, worn by the wearer, and designed to fit the scene. Compared to the aforementioned site, what is required is so different that it makes me mumble “diversity…”. This site is a must-see for those who are into loungewear.

Shopify Themes Customization

Devnaagri (traditional costume brand in New Delhi, India)

devnaagri

I wanted to cut and paste the video scene at the 2:25 minute mark, but I couldn’t get a good angle at the right time.

Shopify Themes Prestige

SANSFAFF (Singaporean women’s apparel brand)

sansfaff

Although there are no more than 20 products, all the photos are like postcards and are very beautiful along with the models.

Shopify Theme Broadcast

Noemie (Jewelry brand from NY, USA)

noemie

The tagline of Jewelry is a journey is excellent. I would like to see more videos of the pop-up store in Aspen.

Shopify Themes Customization

Christy Dawn (Organic cotton apparel brand from LA, USA)

christydawn
Christydawn
Christydawn

The scenery seems to lose track of time, and the clothes and women who play the world that should be there.

Shopify Themes Customization

Taylorstitch (men’s apparel brand from San Francisco, USA)

Taylorstitch

Since 2008, the two founders, Mike and Mike, have been proposing the San Francisco lifestyle of surf beaches, Yosemite National Park, and museums through the creation of shirts. The reason for crowdfunding sales of new products on the site is that customers can buy them at a 20% discount, and we can make them without worrying about unsold ones and deliver them without delay in time for the next season, a true win-win, right? It is a win-win situation, isn’t it? The video, which conveys the attitude of the two founders toward daily wear, gives us a taste of the current San Francisco atmosphere and a sense of being out of touch.

Shopify Theme Customization

Tsuki (unisex apparel brand from Toronto, Canada)

tsuki

The TERMS & CONDITIONS and PRIVACY POLICY are quite long while the other pages are just a few lines. It is a common practice in international companies not to skimp on policies (a weak point of Japanese companies). (In other words, it is a weak point of Japanese companies.) They may be fond of Japan, but they are also developing Animal Crossing collection.

Shopify Theme Broadcast

Manitobah Mukluks (winter boot brand from Manitoba, Canada)

Manitobah Mukluks

The strong impact of the waterproofing process is conveyed with gusto, for example, by showing boots that have just been bought jumping on melting snow, ice, and puddles. The site’s overall information structure and presentation, and the sense of design that underpins it, are superb. The management philosophy, such as “About Indigenous Peoples,” makes the brand stand out.

Shopify Theme Customization

Puravida (Bracelet brand from California, USA)

puravida
puravida2

The brand is based on 800 accessory artisans from countries including Costa Rica, El Salvador, and India, charity work, and the philosophy of giving back – doing good for the local and global environment. The pop-up that appears immediately after visiting the site is a roulette, where you can win 10% off and more. When you go to the “return items” page, you are presented with a picture of an elegant beach, which makes you want to lose track of time and go to the beach. Where’s the heat in the Allee return mode? Every single experience on the site is connected to the brand’s appeal.

Shopify Theme Customization

Gitman (a brand of made-to-order shirts from Tennessee, USA)

gitman

gitman

Founded in 1932. This is another long-established manufacturer of tailored shirts and ties with a long history, and the photo of them having a picnic in August 1940 to celebrate their 8th anniversary is heartwarming. I would love to go on a company trip that could be described as a picnic!

Shopify Themes Customization

Thursday Boot (Boot brand in NY, USA)

thursdayboot

The company launched with the motto of making high-quality boots at an honest price. The company’s after-sales care video is also very well done, and I was so impressed with the quality of the boots for the $100 price range that I couldn’t help but click on the link. I was impressed that you can buy boots of this quality for around $100. When I went to the shopping cart, I just had to answer the size selection question and I could choose without any hesitation, which was wonderful.

Shopify Themes Customization

Won Hundred (Danish denim brand)

WonHundred
WonHundred

Scandinavian denim is a remix of the 70’s and avant-garde mood.

Shopify Theme Debut

RSVP Paris (leather accessories brand from Paris, France)

RSVP
RSVP2

There are stores in the Bon Marché in Paris and in Seoul.

Shopify Themes Customization

Icon (European apparel select store in Brussels, Belgium)

icon

It is easy to understand that shipping costs are fixed in advance.

All using TNT (International TA-Q-BIN) 

BELGIUM + THE NETHERLANDS + LUXEMBOURG ・・・ 12 Euro 

germany – austria – great britain – denmark – france – ireland – italy – PORTUGAL – SWEDEN – SPAIN – 20 Euro 

bulgaria – estonia – finland – greece – croatia – latvia – lithuania – malta – poland – romania – slovakia – slovenia – czech republic – HUNGARY – CYPRUS (SOUTH CYPRUS ONLY) SWITZERLAND – NORWAY – 302 Euro (15x Germany)

Shopify Theme Debut

Liewood (Children’s apparel brand from Copenhagen, Denmark)

liewood

The Scandinavian sense of “here we are, here we are! The sense of “here’s the Scandinavian bottom line!” can be seen, for example, in the scene-specific settings within the global navigation inspiration. The giraffe and crocodile animations in the global navigation inspiration are also very elaborate.

The INSPIRATION pull-down includes the following and more.

GAME TIME
POOL PARTY
FEELING SNACKY?
SUMMER RAIN
STAY HYDRATED
SAFARI LAUNCH

Shopify Themes Customization

Rains (a rain apparel brand from Copenhagen, Denmark)

Both videos are quite unique!

Shopify Themes Customization

Nordgreen (watch brand from Copenhagen, Denmark)

nordgreen
nordgreen
nordgreen

You can choose from a variety of reasonably priced Scandinavian-designed clocks by selecting a combination of clocks yourself, and if you have trouble deciding, you can request a mini-consultation with the beautiful Erika (it’s unclear whether she is an ambassador or a person inside the store).

Shopify Themes Customization

CDLP (a men’s underwear brand in Stockholm, Sweden)

cdlp
cdlp

Global navigation pull-downs are shocking yellow. The concept store is also yellow, and chic. The product is already available in stores in various European countries.

Shopify Theme Debut

Singular Society (apparel goods brand from Stockholm, Sweden)

singular
singular

The use of space in the store is extravagant. In addition to cashmere tee, there is everything from shampoo to letter sets and tableware.

Shopify Themes Customization

Vuarnet (a sunglass brand with mineral lenses from Paris, France)

vuarnet
vuarnet

Founded in 1957 by a manufacturer specializing in 100% natural, recyclable, sunglasses for sports, urban, and everyday use. You can compare the difference in vision. Video of their commitment to craftsmanship is available.

Shopify Theme Debut

Escada (German apparel maison brand)

escada

Shopify Themes Customization

Team Ninja (pop culture apparel brand from California, USA)

teamninja

The hoodie is made for gamers and has a polyester mesh finish at the ears that does not interfere with sound.

Shopify Theme Broadcast

69 (denim lifestyle brand from LA, USA)

69

You see a Cut Out Tee and wonder if it’s a bust print? If you click on the product thinking, “Oh, no, it’s just like that,” you’ll get a tizzy. It’s too free, or rather, too free, even if the position of the bust is greatly off depending on the person who wears it.

Shopify Theme Customization

CoEdition (Women’s apparel brand in NY, USA)

coedition

This brand is for curvy people in size 4X and up. Waists range from 16W (78cm) to 28W (111cm), and sizes that are hard to find in Japan are sure to be found here.

Shopify Themes Customization

Lowland Kids (children’s clothing fabric and patterned paper brand from Utah, USA)

lowland

When the company was founded, they enjoyed making clothes so much that they wanted to offer this joy to others at a lower price, which led them to their current style of selling fabrics and patterns. Even those who have trouble making clothes may be tempted to buy them because of how cute they look in the photos.

Shopify Themes Impulse

Marke (a wedding ring brand exclusively for men in NY, USA)

marke

When I visited the site for the first time, my impression was “Wedding rings for men, Didn’t see that one coming! You do NY”. The entire atmosphere of the site fits both the products and the theme so well that you would think you were there shopping. The fonts, the background color of the rings, the khaki color of the entire site, the manly models, every contact point, everything is thoughtfully decided and beautiful.

Shopify Themes Customization

Unspiration (interesting apparel brand from Scotland)

unspiration

At first glance, it seems to be just another hoodie or T-shirt brand, but the printed logo includes “Gutara University,” “You’re Average,” “Zero Likes,” and “Just Don’t” instead of “Just Do It! Zero Likes” and “Just Don’t” instead of “Just Do It.

Shopify Theme Blockshop

Greats (a sneaker brand from Brooklyn, USA)

greats

Sneakers that can be worn semi-permanently. Of course, they are washable and the soles are designed to be removed before washing. Made from 7 recycled plastic bottles, 100% vegan, and the footbed is reused by incorporating algae blooms that cause water pollution. The brand aims to be a responsible and sustainable business.

Shopify Theme Customization

The Ollie World (a brand of baby backpacks from CA, USA)

ollie

Nice yawn~!

Shopify Themes Customization

C Shopify Case Studies: 12 Sports Edition

Outdoor Voices (outdoor apparel brand from Texas, USA)

outdoorvoices

The sound of “Reset. Recharge. Run. On the “Environmental Consideration” page, the site’s seriousness is conveyed in large letters only on a black background. Even though there is no “Why Choose” page, the entire site conveys the reasons for choosing this brand, which is wonderful.

Shopify Themes Customization

outdoorvoices

SP Athletic (Fitness brand from Texas, USA)

spathletic

The three-person poses, including a profile shot and a back shot, as well as the warped posture in many places, are quite novel for the Japanese, who are flat-faced people. I would love to import and drink the chocolate “cake” flavored whey protein.

Shopify Theme Block

Andi Bagus (Swimwear brand from Bali, Indonesia)

andibagus

It is a site where you can’t tell if the swimsuits are great or the models are great, but all the interest is sucked into how many ordinary people can wear these swimsuits.

Shopify Theme Icon

Triangle (swimwear brand from Sydney, Australia)

Triangle

The harmony between the skinny body and the slightly retro photo is exquisite and Wonderful!

Shopify Themes Customization

Gymshark (fitness apparel brand from Birmingham, UK)

gymshark

The brand was launched in 2012 by a teenage Ben while screen printing in his garage with his high school friends. It now has users in 131 countries. The muscle blog has videos, long articles, and as many articles as you click on Load more, the articles go on and on and on.

Shopify Theme Customization

Shop TABI-JI (Tabi Shoes sneaker brand from Nara, Japan)

Shop TABI―JI
Shop TABI―JI
Shop TABI―JI
Shop TABI―JI
Shop TABI―JI

Since its establishment in 2009, before the inbound boom, ShopTABI-JI has targeted foreign tourists from Europe and the U.S., and has been known for its courteous customer service in English. There are physical stores in Sanjo, Nara, Nara Park, and Hase, Kamakura. Corona Disaster, despite the sharp decline in the number of tourists, will open a store specializing in goofy one-point T-shirts on the first floor of the main store in the spring of 2021.

Shopify Theme Avenue

Guts-Man (5-finger socks brand for self-defense forces)

Guts-Man
Guts-man
Guts-man
Guts-man

This niche brand was developed for Self-Defense Forces exercises and marches. The brand has been in development since 2004 and is now available at retail stores in France. The Self-Defense Forces have a training program called the 100km march (marching with heavy equipment), and these five-finger socks are of the highest quality, with no tearing or fatigue even when used in such training. There are many repeat customers from the field workers, and there is a real review on amazon from a member who said, “I used these socks on the march!

Shopify Theme Galleria

Decathlon (Sports brand of Villeneuve d’Ascq, France)

The mega-sports brand product line includes more than 10,000 products in 80 categories, with 70,000 employees in 30 international countries. Its headquarters is located in northern France, in a city of forests and lakes near the Belgian border.

Shopify Themes Customization

decathlon

Acon24 (Trampoline brand from Helsinki, Finland)

acon24
acon24

In addition to trampolines, there are mats for jumping and even an ice hockey goal. Customer service contacts are available in surrounding countries (Netherlands, UK, Spain, Italy, etc.). The above video, which will make your hands sweat, is a trampoline ride in a balloon! Tearjerker for those who are afraid of heights, literally, spinning in the air, on a trampoline, in the sky~ (crying)

Title: Watch the amazing World Record Jump!

Shopify Themes Customization

Leotard Boutique (Children’s leotard brand from New Hampshire, USA)

leotardboutique

The concept of leotards has not changed since my own mother’s time! and a children’s leotard brand launched by the founder when he first became a MOM. The company’s installations are a masterpiece, where leotards are added to the foul-weather cuteness of just being a foreigner, a child, and a leotard.

Shopify Themes Symmetry

Halti (winter sports apparel brand from Helsinki, Finland)

halti
halti

A long-established brand established in 1976, it has been worn by successive Olympic athletes. Available in Japan.

Shopify Themes Customization

Sparx Hockey (a brand of skate sharpening equipment from suburban Boston, USA)

sparx
sparx thanks

A true niche brand. Manufacturer of skate sharpening equipment and related accessories for ice hockey, figure skating, and thread field hockey. One-stop-shop for everything including maintenance. Nice “WALL OF THANKS” page for crowdfunding supporters on Kickstarter.

Shopify Themes Minimal

Conclusion

How was it?

(You may also like to read the sequel, 50 examples of international expansion using Shopify for household goods, cosmetics, and other B2B businesses in 2021.)

With a variety of apps, multilingual support, international shipping, a wide range of currencies and payment methods, and a full range of features and plans necessary for online stores, the free trial Shopify store has now surpassed 1 million stores and 457 million users worldwide.

By October 2023, more than 30,000 companies in Japan will have adopted the system.

Against this backdrop, we planned and spoke at the seminar “10 points that make a successful e-commerce site different” to introduce Shopify as one of the best tools for small and medium-sized companies to expand internationally! We planned a seminar titled “10 points that make a successful e-commerce site different” to introduce it as one of the best tools for SMEs to expand their business overseas.

However, even if you are ready to introduce Shopify, you may still have many problems with international expansion, such as how to attract customers overseas, whether your company’s strengths are applicable overseas, and whether just opening a Shopify store is the right way to sell your products. You may have many problems with your overseas business expansion.

In such cases, please contact Paccloa Co., Ltd. first.

Paccloa Co., Ltd. which compiled this article, is a company that provides on-the-job training to small and medium-sized enterprises (SMEs) every day so that they can run their international expansion on their own in the future, and so that their overseas business can be self-managed.

If your company is interested in selling its own products to international customers from scratch, increasing repeat business, and establishing a brand for international customers, please feel free to contact Paccloa Co., Ltd. at any time.

For consulting and practical (on-the-job) support for SMEs, leave it to Paccloa.
Support for a total of over 1,900 companies entering overseas markets.