Shopify 50 examples of household goods, cosmetics, and other B2B !

More and more Japanese companies are adopting Shopify to create e-commerce sites, and we introduced “53 examples of international expansion using Shopify in food, apparel, and sports in our previous article, “International expansion using Shopify: Summary in 2021”.

Cross-border e-commerce sites are one of the indispensable tools for international expansion, and we have collected a total of 50 examples of domestic and international e-commerce sites using the Shopify theme, including 28 lifestyle goods, 10 cosmetics, and 12 other B2B sites, by industry.

The shopify case studies are filled with content that moves the eye, the brain, and the heart, which is the key to the international success of shopify stores: (1) high quality images and videos, (2) captivating stories, and (3) free experiences that make you forget your distance!

A Shopify Case Study: 28 household goods

Miracle brand (specializing in antibacterial towels in Florida, USA)

First, let’s start with a site with great photos and a captivating style.

This one offers a 100% return/refund policy and a 5-year warranty even though it is a towel! (No international shipping at this time).
The pop-ups that appear when you try to close the page are big and cute.

Shopify Theme Customization

Helix Sleep (mattress bedding brand in NY, USA)

There is a 100 NIGHT SLEEP TRIAL on mattresses that you can try for 100 days. If you don’t like it, you can return it after 100 days for free, no risk. In addition, they have a 10-to-15-year warranty, and they guarantee the mattresses against defects in materials and workmanship. The global navigation is so convenient that you don’t even have to scroll down to find what you’re looking for. Looking at EC alone, the ‘web site customer experience’ is overwhelmingly better for international companies than for Japanese companies.

Shopify Theme Production

Cloudberry Living (select interior design store in Falmouth, England)

Scandinavian furniture is also very popular in the UK.

Shopify theme Cascade

The Paper Cub (screen-printed greeting card brand in Florida, USA)

We are building our site on Shopify, but selling internationally on Etsy. Buying a single greeting card from international? I thought so, but there were many delighted reviews. The experience of going to a store to look, touch, and buy will not disappear in the future, but the multilingual market is said to be 10 to 20 times the market for the experience of shopping in the blink of an eye, and for the experience of searching for products overseas that cannot be found in the local market.

Shopify Themes Customization

Happiness Abscissa (a brand of fragrance accessories in NY, USA)

There is still a high barrier to purchase vans and eau de perfumes of unknown brands on the e-commerce market. Photographs that convey how the fragrance is read (or smelled) are a key factor.

Shopify Themes Customization

Lifx (LED light bulb brand from California, USA)

Smart LED bulbs are familiar with Google Home and Amazon Alexa. We have now developed the world’s first antibacterial light bulb.

Shopify Themes Customization

Studio Neat (design stationery brand from Texas, USA)

A brand of simple and stylish pens, notebooks, gadget storage, etc. stationery. What is amazing is that all products have tasteful instructional videos. They don’t sell because they are good, but because they explain and communicate, and this makes a big difference.

Shopify Themes Customization

KUNA (Smart home camera brand from California, USA)

The customers who have installed the cameras have commented on the images of thieves, suspicious persons, pranks, fires, attempted break-ins, and other images that the cameras show when they are not at home. This conveys the vulnerability of not having a camera, and is easily linked directly to the intent to purchase.

Shopify Themes Customization

Heath Ceramics (ceramic tableware and tile brand from California, USA)

A well-established handmade tableware manufacturer since 1948. The Our People column shows that the oldest person has been working there since 1964. It is nice to have an introduction page for all employees.

Shopify Theme Debut

Tom Raffield (furniture design brand from Falmouth, England)

Original brand of furniture made by steam bending of wood. The young owner built a new house, and furniture and forms made by this method shine here and there in the interior and exterior.

Shopify Themes Customization

Cobra (Drive camera brand from Chicago, USA)

Both B2C and B2B are supported on this site, and manuals and warranty certificates can be downloaded. Contact information for distributors in each country is also included, making this a good example of how B2B can be developed on an e-commerce site.

Shopify Themes Customization

Cado (Tokyo-based design home appliance brand)

All the design appliances are enchanting.

Shopify Theme Debut (Japanese site)

Omi Jofu Linen Traditional Industry Hall (Textile brand of Shiga Prefecture)

Omi Jofu Linen’s Gamaguchi Wallet is even cuter in person than it looks in the photo. It makes you feel bright and cheerful. The fabric is also firm. I use it too.

Shopify Theme Brooklyn

Francfranc (Interior store in Tokyo)

Dozens of portable fans, a familiar furan franc, a necessity in the heat wave.

Shopify Theme Customization

Popin Aladdin (world’s first manufacturer of ceiling lights with projectors)

An industry-academia collaborative venture originating from the University of Tokyo, originally patented a service that allows users to select a word in a web article to search for the meaning of related words and display them on the page without leaving the page they are browsing; since 2017, the company has entered the hardware industry, and the product has shipped over 100,000 units in total and is currently undergoing international expansion.

Shopify Themes Customization

Merci (select store in Paris, France)

This is a well-known concept store representing Paris. The website is too ordinary and somewhat out of place, and the excitement of the actual store is to be found in the actual store, I guess.

Shopify Themes Customization

Panzer Glass (a brand of screen peep-proof film from Aarhus, Denmark)

The anti-peeking film itself is not new, but the video image of an airport where an unspecified number of people are working on computers without protection contributes to the explanation of the product. The location is in Denmark and the phone number is in the U.K., which is puzzling, but the Trade Terms can be downloaded as a PDF file, and the contents are similar to a contract.

Shopify Themes Customization

A Good Company (an earth-friendly interior goods brand from Stockholm, Sweden)

Market-circulating products such as an iPhone case made of flax and the world’s first climate change-friendly A5 notebook made of recycled stones (3,100 yen per notebook). The videos on the site are full of nature and rich life in Scandinavia. By the way, this notebook has a silky-smooth writing experience, and more than 1250 out of 1396 reviews are rated 5, which is amazing!

Shopify Themes Customization

Happy Plugs (headphone brand from Stockholm, Sweden)

Already collaborated with Saint Laurent and Colette in France. exported to 70 countries. Complete post-purchase manuals and video explanations.

Shopify Themes Customization

Ferm Living (Design interior brand from Copenhagen, Denmark)

The website is great, but I’d rather go to the store and look at everything from one end to the other.

Shopify Themes Customization

Wiral Technologies (digital aerial camera brand from Norway Trondheim)

Startup founded in 2016 that has developed an aerial photography kit that is easier than a drone, funded on Kickstarter, and sold to 80 countries. World’s first affordable and easy-to-use cable cam, camera accessory that allows new film angles in places even drones can’t go.

Shopify Themes Customization

Poo~Pourri (a toilet perfume spray brand from Texas, USA)

The original “Before-You-Go” toilet spray, which eliminates toilet odors even before you do your business, is a very popular product that will soon reach 10,000 reviews on amazon. The natural ingredients make the smells released into the air seem like they never existed. There is even a blog about toilets by scene (the larger ones) where you discover that you don’t mind the sound, but you do mind the smell.

Shopify Theme Production

Big Blanket (a brand specializing in large blankets from Missouri, USA)

While being laughed at by our partner companies for not being able to make such a large blanket, we developed and sold a product specializing in large blankets measuring approximately 3m x 3m. Now they have delivered blankets to 150,000 homes. When three plump cucumber packs say, “Don’t fight over a small blanket, but get along with a big blanket, and a tiny blanket is the worst,” it’s hard to resist (laughs). 

Shopify Themes Customization

MADSEN CYCLES (Family bicycle brand from Utah, USA)

It is said to have its roots in Denmark! Pets are also allowed to ride.

Shopify Themes Customization

Keen Home (temperature and ventilation control system brand in NY, USA)

Smart home appliance equipment that intelligently adjusts the temperature in each room. Rooms with babies are also safe.

Shopify Themes Customization

Fuggin Vapor (Florida, U.S.A., selling e-cigarette flavors)

Are you over 21? and asked by popoup, site selling nicotine-containing liquid flavors

Shopify Themes Parallax

Concealment Express (brand of leather cases for handguns in Florida, USA)

In countries that sell guns, they also (naturally) sell gun cases…

Shopify Themes Customization

BINXY BABY (Infant hammock brand from Oklahoma, USA)

Hammocks were developed in response to the 24,000 annual emergency room visits of infants and toddlers in shopping cart-related accidents. Nice smile!

Shopify Themes Retina

B Shopify Case Studies 10 Cosmetics

Carbon beauty (platform brand for skin care cosmetics in Massachusetts, USA)

The company has gained a following by combining more than 70 quality brands scattered throughout Amazon into a single worldview called Carbon Beauty, and its high-impact yellow top page has been the face of Carbon Beauty for the past 4-5 years.

Shopify Theme Customization

Wildling (Body care brand from LA, USA)

Developed oils and combs that stimulate lymph flow, muscle release, and detoxification. Good site design, fonts, and use of pink and green.

Shopify Themes Customization

Then I Met You (Korean skincare brand)

The site is based on a beautiful blue color scheme. Although not the most popular organic cosmetics nowadays, the $22 avocado and honey lip pack with over 200 reviews and a 4.5 rating is a product you will want to check out.

Shopify Theme Customization

Doctor Rogers (skin care brand from Seattle, USA)

The founder developed this product 15 years ago when he started working as a dermatologist and did not have an ointment he wanted to use. He called companies all over the US to find a supplier that could handle the unique manufacturing process. It is interesting that the alphabet is aligned vertically from the bottom, click on it to see the horizontal alphabet.

Shopify Theme Debut

Sond (skin care brand of Temple, UK)

The products are made in Switzerland and are mainly cosmetics for eczema and other inflammations. As with all websites, the message is clear: GDPR-compliant policies, no animal cruelty testing, environmentally responsible packaging, and a focus on those who are not satisfied with existing products.

Shopify Themes Customization

Beardbrand (a Texas, U.S.A., mustache brand)

The representative, fascinated by beards, has developed a brand of beard, body, and hair care products. There is a beard quiz, a blog, and videos, and the mission is to “make guys super cool.” The actual shop (a barbershop) has a retro look from the movies, and the rusty Ford in the photo is cool too.

Shopify Theme Prestige

Vegamour (Hair care brand from LA, USA)

Preventing hair loss in women is now a universal concern! The results can be seen in 4 months at the latest.

Shopify Theme Customization

Beard Octane (Connecticut, USA)

Loyalty programs that accumulate points are specific and helpful. A system that gets fans excited about how many points they get for following you on Twitter, how many points they get for posting videos, etc.

Shopify Themes Customization

LEEF Organics (a California, U.S. CBD-based healthcare brand)

Cannabis grass ingredient CBD has been a recent fad and is sold on shopify (and in Japan) from many sites. Cannabis was legalized in Colorado in 2014, the state government has increased revenue from sales tax, and related industries have also prospered. 2017 saw legalization in Canada. It is interesting to note that the face illustrations of the owners on the site keep changing along with the titles.

Shopify Themes Customization

Zoeva (a cosmetics brand born in Greece and founded in Germany)

At the same time, the company also supports women who are rooted in the local community. The picture of the women working happily resembles a scene from the movie “My Intern,” starring Anne Hathaway.

Shopify Theme Debut

C Shopify Case Studies Other B2B 12

Jane Motoercycles (customized motorcycle repair store in Brooklyn, NY, USA)

It sells motorcycle apparel, art, and books, and also has a café. This is a great example for local processors and repair and maintenance businesses that rely on local customers to develop their brand using an e-commerce site.

Shopify Theme Prestige

Shop for life (charity organization in London, UK)

Developing a project to deliver clean water to impoverished areas. By sending a card, you are making a donation.

Shopify Theme Venue

Fred jourdain (Quebec, Canada fine art artist)

EC sales of illustrations, art and commercial design. A wonderful, wonderful world, like adding Lupin III and Hayao Miyazaki and dividing it with vodka.

Shopify Theme Customization

ALC Shop (Tokyo language materials store)

If you want to sell internationally, learn English at ALC Shop!, right?

Shopify theme is Pacific

Fany (Yoshimoto Kogyo online ticket sales site)

It is a ticket reservation site for manzai, konte, and daikiki, etc. But now is the time for video streaming, starting at 1,500 yen per show, etc. Unrelated, but I like Nakagawa Family san and Tomochika san, so if you like, you can also visit this site.

Consultation Nakagawa family “My senior orders bottled beer, so I want to order draft beer that I don’t have to pour.”

Documentary “The Reality of Middle-Aged and Elderly part-time worker” – In Close Contact with Kazuo Nishio – Episode 1

Shopify Themes Customization

The HORIBA store (HORIBA’s EU France-based EC site)

Products sold are AFM and TERS probes and software used in AFM-Raman, TERS, and SNOM nanoimaging systems.

AFM-Raman is an effective combined instrument for easily obtaining physical and chemical information on material surfaces. It not only performs AFM and Raman spectroscopy measurements, but can also combine TERS or SNOM measurements by using a special probe, making AFM-Raman a tool for structural analysis on the nanometer scale that has potential for further development in the future.

Shopify Theme Warehouse

Louvre Boutique (Louvre Museum store in Paris, France)

The Louvre Museum e-shop is now selling the “Mona Lisa” T-shirt, a collaboration with UNIQLO at the time. As a side note, the MOMA Shop (Museum of Modern Art) in New York was not on Shopify!

Shopify Themes Prestige

E-MOUNTAINBIKE Magazine (E-Magazine site in Stuttgart, Germany)

E-magazine shopping site inside E-MOUNTAINBIKE

Shopify Themes Trademark

Production Music Live (a music production brand in Freiburg, Germany)

Teaches the process of creating professional-quality music and sells premium sound files, song samples, and MIDI for immediate production.

Shopify Themes Minimal

ARTOUCHMEDIA WORLD (Contemporary art brand in London, UK)

A platform for artists to help artists. The global art market is said to be about 7 trillion yen (source: The Art Market 2020 (Art Basel & UBS),

1 U.S.A. 44% Approx. 3,202.4 billion yen
2nd U.K. 20% Approx. 1,410.2 billion yen
3rd China 18% approx. 1,269.1 billion yen
4th France 7% approx. 493.5 billion yen
Japan accounts for 3.6% of the market, with a market size of 258 billion yen, and the market is increasing every year.

Shopify Themes Customization

Lootaku (Anime figure sales site in Hong Kong)

Dragon Ball and figures remain popular internationally.

Shopify Themes Customize

Hay Chix (a brand of equine hay from Minnesota, USA)

Shopify sells everything, again. Finally, even hay. When I clicked on “About Us,” I was surprised to see all women with big smiles on their faces, and when I clicked on “Dealers,” I saw that they have distributors in almost all of the United States. If you don’t see your country in the pull-down menu for international destinations, you can contact them and inquire about currency, customs, and shipping. It seems that you can inquire about currency, tariffs, and shipping!

Shopify Themes Mobilia

Conclusion