How do overseas customers see you? How do you want to be seen? Objectively reconsidering your company and products is extremely important for strategy formulation.
So far we’ve covered the following 3 sections,
Introduction
１.Conducting a Feasibility Study, and
２.Developing the Necessary Capabilities.
What did you think?
Now you understand that it is important to develop concrete capabilities and not neglect risks in order to advance through the roadmap for international expansion.
Bit by bit, you are coming to understand that there is no shortcut to international expansion and that ‘slow and steady wins the race.’
Now, we finally move on to the next stage of formulating and implementing strategies for international expansion.
You will continue more in-depth research into the overseas market and decide your approach strategy.
Then, you will create tools for promoting sales to your overseas target group and build a framework to sell.
In concrete terms, what sort of tasks does this involve?
One task is to build a global website that will serve as a receptacle for inquiries from overseas companies as well as a 24-hour operational salesperson. You will make such a website function and operate.
Oh, a website…
Also, you will reflect in your product or service the reason why overseas customers are impressed and want to buy from you, or the reason why they continue to buy from you with peace of mind, as well as your brand story.
Oh…
So overseas marketing and overseas branding, you mean?
I get the feeling that the two of you are losing motivation…
To be honest, I don’t feel like I would be good at overseas marketing, overseas branding, or setting up a global website.
I felt that way too at first.
To be honest, I am the type of person who prefers to stay at home than go out in front of people.
I had no idea what to say to people I met for the first time.
When I had to speak at seminars I wasn’t familiar with and mingle with people I didn’t know, I’d get so nervous I couldn’t eat for three days beforehand.
Really??
It was a long time ago.
But nowadays I’m fine because I write everything I’m going to say down on paper beforehand.
You write everything down on paper??
Just joking.
Hahaha, I see!
Oh goodness…Now, what was I talking about again??
Oh yes, I was saying that objectively reconsidering your company and products is important to building overseas strategies.
Let’s be thorough about achieving this objective.
First, let’s look at marketing.
